For clinics

AI-leveraged growth, built for clinics and health practices.

Healthcare marketing is its own animal. You can't make claims you can't keep. Reviews matter more than anywhere else. Booking has to be airtight. We do all of that with the careful, low-claim language clinics actually need — and an AI receptionist that handles after-hours triage without ever overstepping.

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I · What we typically build

  • Online booking patients trust

    Calendar sync, reminder emails, no-show reduction. Privacy-careful — collects what's needed, no more. Patient self-serves at 11pm; you confirm in the morning.

  • Reputation managed properly

    Review requests after appointments. Replies drafted in your professional voice. Negatives flagged within an hour for thoughtful response — never auto-replied with template fluff.

  • AI receptionist for after-hours

    Books appointments, takes triage notes, never gives medical advice, escalates urgent calls per your protocol. The voicemail you've been meaning to fix.

II.

The shape of a typical engagement.

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A free audit, written for clinics and health practices.

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A.

The clinics & health practices lens.

Healthcare marketing is its own animal. You can't make claims you can't keep, reviews matter more than anywhere else, and the booking flow has to be airtight or patients abandon. Below is what we benchmark against and what we typically find when we audit a Toronto-area clinic.

  • Avg patient LTV$1,800–$4,200Family physio, dental hygiene, chiro — recurring care drives lifetime value above one-off transactions.
  • No-show rate, untreated~12%Industry baseline. With email + SMS reminders we typically cut this to 3-6%.
  • Patients who check reviews before booking84%BrightLocal 2025 — health/wellness scores higher than any other local-search vertical.
  • Mobile share of new-patient bookings67%Mobile-broken booking iframes are the single biggest leak we find on clinic sites.
B.

What we typically find.

Six patterns we see when we audit a clinics & health practicessite. We've named them so you can recognize them on yours.

  1. PATTERN

    Booking iframe broken on iOS

    A startling number of clinic sites have a booking widget that collapses to a 120px sliver on iPhone Safari. Two thirds of new patients arrive on mobile; this is the leak.

  2. PATTERN

    Insurance friction not addressed online

    70% of patients want to confirm insurance before booking. Most clinic sites have no way to do this; patients call to ask, often abandon the call, often book elsewhere.

  3. PATTERN

    No mention of anxiety-friendly accommodations

    Sedation, first-visit walkthroughs, what-to-expect copy — the single highest-converting addition we make on clinic sites with anxious-patient demographics.

  4. PATTERN

    GBP missing 6 of 9 high-impact attributes

    Appointment URL, online care, accessibility, languages, payments, parking. Each missing attribute costs ~3-5% in local-pack visibility.

  5. PATTERN

    No same-day or emergency signal

    "Same-day appointments available" is one of the highest-intent dental searches in the GTA. Most clinics that take same-day patients don't say so anywhere on the site.

  6. PATTERN

    No professional credentials surfaced

    RCDSO #, CPSO #, board certifications, continuing-ed. The 35-65 patient demographic actively looks for these.

C.

What we typically do.

  1. 01Replace booking iframe with mobile-first calendar widget (Jane App, NexHealth, Mosaic)
  2. 02Wire automated reminders: email at booking, email 48h before, SMS 2h before
  3. 03Add insurance pre-check via Telus eClaims or your existing platform
  4. 04Build "Anxiety-friendly" or "What to expect" page with specific accommodations
  5. 05Fill all 9 GBP attributes; add LocalBusiness + dimension-specific schema (Dentist, MedicalClinic)
  6. 06Surface credentials, board memberships, and same-day availability above the fold
D.

Where most clinics & health practices land.

Local HeroRecommended

Foundation handles the GBP rescue, reviews, and reminder automation — the three highest-impact fixes. Local Hero adds local SEO and the social rhythm that drives compounding new-patient flow. Most clinics don't need Market Dominator until ad spend is justified by an already-converting site.

E.

A clinic we worked with.

Anonymized snapshot. Numbers are real. Identity is generic by design — see all twelve cases →.

ClinicQ3 2025 · 3 mo · Foundation

East York physiotherapy clinic, 3 therapists

New patient bookings dropping after a competitor opened 4 blocks away. Old site, no insurance pre-check, intake form was 22 fields long.

What we shipped

  • Cut intake form to 8 fields; medical history moved to post-booking flow
  • Added Telus eClaims insurance auto-check
  • GBP attributes pass + service-page rebuild
  • Recovered 6 lost reviews via Google appeal flow

What changed

  • New patients / mo
    2112+75%
  • Booking-form completion
    78%34%+44pp
  • Insurance friction calls
    ~2/wk~9/wk-78%

“Doubled booking-form completion by cutting fields in half; insurance check killed friction calls.”