Twelve businesses, twelve receipts.

Page-2 Google rank for the primary keyword, booking iframe broken on iPhone Safari, no service-specific landing pages.

• ·Rebuilt booking flow on Jane App, mobile-first
• ·Filled all 9 high-impact GBP attributes
• ·Added LocalBusiness + Dentist + FAQ schema sitewide
• ·Built dedicated landing pages for the 5 highest-revenue services
• ·Wired automated reminders (email at booking + 48h email + 2h SMS)

• Google rank, primary kw#11 → #3
• No-show rate~12% → ~4%

Strong food but invisible in Google Maps, no review request flow, owner replying to bad reviews emotionally.

• ·GBP rescue — categories, attributes, photo regeneration, posts
• ·Review request automation triggered 24h after every reservation
• ·AI-drafted reply suggestions for owner (approve in one tap)
• ·Schema + local directory citations cleanup (n=23 corrections)

• Star rating4.1★ → 4.6★
• Google Maps profile views1,200/mo → 3,800/mo

Old WordPress site loaded in 7s, generic copy, no conversion tracking, partners answering qualifying questions on the phone for 20 minutes per call.

• ·Bespoke website rebuild on Next.js (LCP 1.4s)
• ·AIR voice agent doing first-pass qualification + intake
• ·Google Local Service Ads + Google Ads campaign management
• ·Schema markup + LSA-eligible review collection workflow
• ·Drip nurture for prospects who call but don't book consult

• Site LCP7.1s → 1.4s
• Phone time per inbound~22 min → ~6 min

Lead-rich but call-poor — hot leads going to voicemail at 7pm and Saturdays when the office was closed. Lost an estimated $40k of jobs in 3 months to missed calls.

• ·AIR voice agent — picks up after hours, qualifies, books estimate visit
• ·Same-day SMS callback for missed calls during business hours
• ·Job-photo content shoot — 50+ images and 5 short videos for ads + GBP
• ·Google Ads campaign targeting reno + emergency keywords

• Estimate visits booked11/wk → 19/wk
• Cost per booked estimate$340 (ads only) → $118

New patient bookings dropping after a competitor opened 4 blocks away. Old site, no insurance pre-check, intake form was 22 fields long.

• ·Cut intake form to 8 fields; medical history moved to post-booking flow
• ·Added Telus eClaims insurance auto-check
• ·GBP attributes pass + service-page rebuild
• ·Recovered 6 lost reviews via Google appeal flow

• Booking-form completion34% → 78%
• Insurance friction calls~9/wk → ~2/wk

Walk-in dependent, no rebooking system, repeat-customer rate stagnant, social posting inconsistent.

• ·Email + SMS rebooking nudges — 6-week and 10-week cycles per stylist
• ·12 monthly social posts (mix of stylist work, client BTS, promo)
• ·GBP photo refresh — 30 high-quality images
• ·Booking widget — Vagaro integration with deposit option

• Social-driven bookings~3/mo → ~17/mo
• No-show rate~14% → ~5%

Outranked by chains for every primary keyword, no review flow, owner doing all the marketing in their head between car repairs.

• ·Local SEO sprint: schema, citations, GBP rebuild
• ·Service-specific landing pages (brake, oil, tires, diagnostics, AC)
• ·Review automation — request triggered 48h after pickup
• ·Google Ads — local service campaigns at $25/day

• Reviews / month~2 → ~14
• Bay utilization~62% → ~84%

Class fill rate stuck at 58%, intro-offer conversion to membership at 11%, instructor turnover causing schedule confusion on the site.

• ·Rebuilt schedule + booking on the live site (Mindbody embed redo)
• ·Email + SMS series for intro-offer holders — 4 touches over 21 days
• ·"What to expect at your first class" page (anxiety-reducer)
• ·Instructor profile pages — bios, photos, class types

• Intro → membership11% → 24%
• Cancel rate within 30d18% → 7%

Strong product, weak online story. Instagram inconsistent, no DM-to-order flow, wholesale inquiries getting lost in personal email.

• ·Content shoot — 50+ photos, 8 short videos for IG/Reels
• ·12 monthly social posts with caption templates owner can swap
• ·IG DM auto-responder routing wholesale vs retail asks
• ·Wholesale inquiry form on the site with structured intake

• Wholesale inquiries / mo~3 → ~11
• In-store mentions of "saw on Instagram"rare → ~daily

Emergency call volume seasonal but inconsistent. Google LSAs not approved (review threshold). After-hours emergencies going to voicemail and rolling to competitors.

• ·Got LSA approval — review velocity push got them past the 25-review threshold
• ·AIR for after-hours emergency triage — books urgent jobs into on-call rotation
• ·Dedicated emergency landing pages by service (no-water, no-heat, flood, etc.)
• ·Google Ads with day-parted bidding (emergency keywords get higher bids 7pm-7am)

• LSA-driven jobs / mo0 (not approved) → ~22
• Average ticket from emergency$340 → $580

Beautiful property, awful website. Direct bookings at 12% (rest going through OTAs at 18-22% commission). No email list of past guests.

• ·Bespoke website rebuild — visual-first, room detail pages, weather-aware imagery
• ·Direct-booking incentive (welcome bottle + 5% off vs OTA price)
• ·Email list build via past-guest import + welcome flow
• ·Seasonal automated campaigns (wine harvest, ice wine, summer festival)

• Repeat-guest bookings~6% → ~19%
• OTA commission paid~$31k/yr → ~$18k/yr

Generic Brokerage-template site invisible in search. All leads coming from cold knocks and a stagnant referral network. No content presence.

• ·Custom website on personal domain (escaping the brokerage template)
• ·Neighbourhood-page content (Bronte, Old Oakville, Glen Abbey, Joshua Creek)
• ·Monthly market-report email to past-client list + opt-in growth
• ·Google Business Profile + LSA enrollment
• ·Listing video shoots — 3D tour + lifestyle B-roll

• Listings / quarter4 → 9
• Avg days-on-market21d → 14d