For contractors

AI-leveraged growth, built for contractors.

Most homeowners research at 9pm. Most contractors only answer the phone 9 to 5. The lead they wanted is calling someone else by Monday. We close that gap — with SEO that brings them to your site, an AI receptionist that books them when you're on a roof, and a portfolio that closes the deal.

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I · What we typically build

  • AI receptionist for after-hours calls

    Books the kitchen reno consultation at 11pm Sunday. Captures project type, budget, timeline. You see the brief in the morning, already scoped — not a missed-call notification.

  • Local SEO for "near me" searches

    Three months of focused SEO to rank for "kitchen renovations Mississauga", "deck builders Oakville", whatever your service-area combo is. Real keywords, real traffic, real quotes.

  • A portfolio site that closes

    Mobile-first rebuild built around one clear next step on every page. Project galleries, service-by-service detail, inquiry forms that capture project scope upfront.

II.

The shape of a typical engagement.

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A free audit, written for contractors.

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A.

The contractors & trades lens.

Contractor marketing is high-intent and conversion-rate-sensitive. Customers searching for an emergency plumber at 9pm don't shop around — they call the first three results. The whole funnel is about being one of those three, picking up when they call, and capturing the calls you miss.

  • After-hours / weekend search share~38%For emergency-leaning trades (plumbing, HVAC, electrical), more than a third of high-intent searches happen outside business hours.
  • Local Service Ads lead cost$12–$45 / leadLSAs are dramatically cheaper than Google Ads for qualifying trades — but require the 25-review threshold.
  • Estimated revenue lost to missed calls~18-25%Of total addressable revenue. The single biggest reason small trades miss revenue isn't marketing — it's the phone.
  • Job photos' impact on close rate+30-50%Sites with current before/after photos close estimates at 30-50% higher rates than text-only sites.
B.

What we typically find.

Six patterns we see when we audit a contractors & tradessite. We've named them so you can recognize them on yours.

  1. PATTERN

    After-hours leads going to voicemail

    Hot leads at 7pm and Saturday morning roll to voicemail and never call back. We see contractors lose $30-60k of jobs a year to this single gap.

  2. PATTERN

    No Local Service Ads enrollment

    LSA leads are 60-80% cheaper than Google Ads for qualifying trades. Many contractors are missing the 25-review threshold by 5-10 reviews — easy to fix in 60 days.

  3. PATTERN

    No emergency landing pages

    Generic "services" pages can't rank for "no-water Toronto" or "furnace repair Etobicoke at night." Dedicated emergency pages by service double the qualified traffic from emergency keywords.

  4. PATTERN

    Stale or generic project photos

    Stock images of plumbers and electricians are obvious to customers. Real before/afters with the customer's name (anonymized if needed) and date are 4× more credible.

  5. PATTERN

    No same-day callback for missed calls

    When the office is closed, the call rolls to voicemail and the lead is gone. Same-day SMS callback (or AIR voice agent) recovers a meaningful share.

  6. PATTERN

    No financing language anywhere

    Most homeowners don't pay $12k furnace replacements out-of-pocket. Sites that surface financing partnerships convert higher-ticket jobs significantly better.

C.

What we typically do.

  1. 01AIR voice agent or after-hours SMS callback — capture 70%+ of after-hours leads
  2. 02Push to LSA-eligible review count via velocity automation (24-48h request after job)
  3. 03Dedicated landing pages for top emergency services + day-parted Google Ads
  4. 04Job-photo content shoot — 50+ images and 5 short videos for ads + GBP
  5. 05Financing partner integration (FinanceIt, Snap, or whichever partner you use) on every quote page
  6. 06Schema markup + GBP attributes (24-hour service, emergency service, financing offered)
D.

Where most contractors & trades land.

Local HeroRecommended

Foundation alone leaves the after-hours gap unsolved, which is where most of the lift is. Local Hero adds the local SEO + social rhythm. Market Dominator is the right tier when you're ready to layer ad spend on top, especially for emergency trades — the LSA + Google Ads combination has fast payback when AIR is also catching the calls.

E.

A contractor we worked with.

Anonymized snapshot. Numbers are real. Identity is generic by design — see all twelve cases →.

ContractorMar – Aug 2025 · 6 mo · Local Hero

GTA renovation contractor, 8-person crew

Lead-rich but call-poor — hot leads going to voicemail at 7pm and Saturdays when the office was closed. Lost an estimated $40k of jobs in 3 months to missed calls.

What we shipped

  • AIR voice agent — picks up after hours, qualifies, books estimate visit
  • Same-day SMS callback for missed calls during business hours
  • Job-photo content shoot — 50+ images and 5 short videos for ads + GBP
  • Google Ads campaign targeting reno + emergency keywords

What changed

  • After-hours leads captured
    14/mo avg~0new channel
  • Estimate visits booked
    19/wk11/wk+73%
  • Cost per booked estimate
    $118$340 (ads only)-65%

“Captured 14/mo after-hours leads that used to go to voicemail; cut cost-per-estimate 65%.”